Outreach and communication

How universities can use civic engagement and collaboration to impact their local communities as well as communicating and sharing knowledge with the public

A woman holds up a bar chart to an iPhone camera

19 ways to promote your online course

In a crowded marketplace, marketing online courses can be challenging. Here are 19 proven strategies to get the word out

Shefa Mostafa Gawish

Dubai Medical University

A group of people work around an office table

The benefits of engaging third space practitioners in curriculum development

Third space practitioners are often overlooked in the curriculum development process, to everyone’s detriment. Here’s a look at the viewpoints they can offer and how to engage them better

Steve Briggs

University of Bedfordshire

We need to improve credit portability. Here’s how

Here are some ways universities can improve the process of institutional transfer, making life easier for students and staff

Lauren Schudde, Huriya Jabbar

University of Texas at Austin, University of Southern California

Campus webinar: How to present research to a wider audience for greater impact

Learn about ways to articulate and present your work to non-academic audiences from experts from Campus+ partner institutions in the UK and North America

Gregory Goldsmith, Patricia Raun, Denise Baden, Krystina Silva

University of Alberta, Virginia Tech, University of Southampton, Chapman University

The UK Houses of Parliament in Westminster

What I learned about knowledge transfer with policymakers during my parliamentary fellowship

Advice on how to share your research with the aim of maximising knowledge transfer among policymakers in parliament

Rajiv Prabhakar

The Open University

A sign saying "digital literacy" hung up on a shelf with books behind it

Closing the digital divide in higher education

A one-size-fits-all approach to digital literacy training simply won’t cut it; institutions need to tailor programmes to the varying needs of their staff

Pavana Kiranmai Chepuri

Woxsen University

Student unpacking his car with his parents on campus

Building a parent-friendly campus: practical considerations

Including parents in the academic experience can help build a stronger campus community and set students on a path towards success

Poornima Panduranga Kundapur

Manipal Academy of Higher Education

AI communities of practice can help us face its challenges head on

GenAI’s disruptive effects have driven universities to seek answers as uncertainty mounts. Communities of practice focused on the technology could provide solutions

Mariángeles Castro-Sánchez

Universidad Austral

Female director supervising a film shoot

How can we support aspiring mature student creatives?

Helping mature students pursuing creative subjects to make the most of their university experiences shouldn’t be difficult. Here are some suggestions

Emma Lennox

Queen’s University Belfast

Ways to empower EAP students to give high-quality feedback

Helping English for academic purposes students provide better quality feedback to their peers can give them more autonomy and free up teachers’ time

Jingfei Zhang

Xi’an Jiaotong-Liverpool University

Academics can (and should) be idiots

The comedy stage can be a place for academics to be silly and let it all hang out. Chris Pahlow explores why humour is effective for scholars and the people they’re trying to communicate with about their research

Chris Pahlow

Amplifying Research

Ways to create time and mental space for strategic innovation in higher education

How higher education institutions can better position themselves to adapt and innovate

Catherine Wehlburg

Athens State University

A filming set up of a female student speaking to camera

Ease autistic students’ transition to university with low-stimulus videos

University communications are often high impact and visually appealing. But this can be the opposite of what some of our students need

Norman Darwen, Mark Hughes

The University of Manchester

Student receiving guidance from a teacher

Five steps to prevent student disengagement

Follow this educator's action plan to ensure students at risk of dropping out of their studies feel supported to get back on track

Layal Hakim

The University of Exeter

Why peer-to-peer conferences benefit doctoral students and their institutions

Solid research skills aside, PhD students need to master the art of collaboration and communicating their ideas. A student-led conference can offer that support

Heli Wang

Singapore Management University

multiracial group of students on university steps

What makes a good university taster event?

Showing a course’s real-world applications and linking to potential students’ studies will help to ensure that your higher education taster event turns interest into enrolments

Russell Woodward, Amanda Markey

University Centre, Grimsby: The TEC Partnership

One red megaphone in line of blue, clear communication concept

Why is no one listening?

Academic ways of communicating are often the exact opposite of what you need to draw widespread attention to your research, writes Simon Hall. Here are simple ways to help your message reach its audience

Simon Hall

University of Cambridge

Female construction worker surveying a building

Empower migrant and refugee women for career success

Creating educational opportunities tailored to the needs of refugee women equips them with the skills and confidence to pursue employment opportunities

Temitope Egbelakin

The University of Newcastle, Australia

A new student outside campus with her mother

Developing an effective orientation programme for families and friends

Bring families and friends into the onboarding process to ease first-year students into university life

Kareina Cadel

Dalhousie University

illustration of hand and five stars, reputation concept

Five strategies to cultivate university reputation

The reputational crisis of many universities is a crisis of identity, writes Santiago Fernández-Gubieda. Here, he explains that reputation starts within the organisation, and offers five actions to foster public trust in universities

Santiago Fernández-Gubieda

University of Navarra

Harness the power of ‘I wonder’ in your teaching

By embracing the power of ‘I wonder’, we can transform our physical and virtual classrooms into dynamic spaces for exploration and discovery, creating a more inclusive and responsive educational atmosphere

Lauren Flannery

The University of East Anglia

Empower minority staff and students to thrive at your institution

Practical strategies to reduce representation burdens, build diverse talent pipelines and foster inclusive environments in higher education

Pallavi Banerjee

The University of Exeter

It’s time: how to get your department off X

With a flurry of HE professionals leaving the platform, here’s how to notify your followers and provide alternative options for staying up to date

Ned Potter

University of York

Woman inteviewing man, looking thoughtful

Oral history for all: a research method that crosses disciplinary boundaries

Oral history’s potential to capture lesser-known perspectives and fill knowledge gaps deserves appreciation beyond the humanities

Sien van der Plank, Lareb Dean , Padmini Broomfield

University of Southampton

A university student on her phone outside a campus building

Engage Gen Z students by integrating TikTok into your teaching

Four pointers for using this platform to enhance the learning process

Mariana del Sol González

Monterrey Institute of Technology

A young woman referring to her notes while stufying at home on her laptop

Effective ways to keep online language students motivated

A learning designer discusses tried and tested strategies to keep students engaged in online language courses

Nigel Gearing

The University of Auckland

Young woman relaxing and using headphones to listen to a podcast in her living room

How to start a language-teaching podcast

Suggestions for teachers who want to create podcasts to supplement formal classroom learning, based on the experience of an English for academic purposes teacher

Chengchen Qian

Xi’an Jiaotong-Liverpool University

Key questions to help universities measure societal impact

When societal impact has so many definitions, how can higher education institutions measure it without overlap or disengagement? This coordinated approach aims to find accepted, effective common ground

Olga Ryazanova , Peter McNamara , Tatiana Andreeva

Maynooth University

AcademiaTok: how to inspire Generation Z with academic research

Explaining research in a short social media video is a major green flag for the Covid-19 generation. Here’s how to use existing resources to hit TikTok and Instagram

Lina Filippidi

The London School of Economics and Political Science

Students sitting on the stairs of a university campus building

Nine tips for a successful, accessible blended learning field trip

A guide to planning and implementing field trips that successfully integrate on-site and online students

Alette Willis, Alex Penland

The University of Edinburgh

How to make enterprise activities enjoyable and impactful

Incorporating knowledge exchange and enterprise activities into demanding academic schedules can be a challenge but it doesn’t have to be stressful. Here are ways to make it enjoyable, rewarding and impactful

Larisa Yarovaya , Jeni Giambona

University of Southampton

Embracing disagreement in research co-production

Co-producing a research project is not all consensus and harmony, so these four tips will guide research collaborators in how to allow and enable disagreements and dissenting voices

Gary Hickey

University of Southampton

Buisiness woman using a tablet at her desk

Using knowledge graphs to integrate social media into curricula

Knowledge graph-based tools can support group learning online and help educators bring useful links with social media into their courses

Fouad Zablith

American University of Beirut

Brightly coloured paper cut outs of hands reach towards the sky

Five questions to consider when embedding cultural competency for internationalisation

Cultural competency involves seeing the world through the lens of other people, across race, gender and age barriers, among others. Shuangyu Li outlines the five questions to ask when embedding it

Shuangyu Li

King’s College London

We must acknowledge our positionality to inclusively engage the community

The work that can lead to change involves building relationships and understanding, and developing and sharing knowledge in partnership with our communities. Put simply, community engagement must engage the community, writes Nilufar Ahmed

Nilufar Ahmed

The University of Bristol

Kids watching demonstration at science centre

School visits are a triple-win for academics, schools and society

For researchers, taking science into the community is an opportunity to hone communication skills, increase impact and enthuse children to pursue their own university studies, writes Ben Kennedy. Plus, it’s fun

Ben Kennedy

Te Whare Wānanga o Waitaha | University of Canterbury

A shy owl peeks from a hollowed-out tree trunk

An introvert’s guide to networking

For academics, networking can greatly enhance your career. But if the very idea fills you with dread, Yalinu Poya offers her advice for putting yourself out there

Yalinu Poya

University of the West of Scotland

Bridging the communication gap between administrators and faculty

Academics who understand the needs and priorities of administrative staff will work more effectively – and vice versa. Everybody wins, writes Catherine Léglu

Catherine Léglu

University of Luxembourg

Hands holding up competing speech bubbles

What should universities focus on when communicating with the next UK government?

Advice for universities on communication strategies that will push their need for policy action up the next government agenda

Joe Marshall

National Centre for Universities and Business (NCUB)

‘It falls to us to tell our universities’ stories. Here’s how’

There has been little mention of higher education during the UK general election campaign, so it falls to university leaders to make sure their stories are heard, writes Jane Harrington

Jane Harrington

University of Greenwich , University Alliance

Why visible senior leadership in sustainability matters

Successful or sustainable? Is this the biggest challenge that universities face when striving to reduce their carbon footprint? Jan Evans-Freeman explains where leadership fits into the equation

Jan Evans-Freeman

Te Whare Wānanga o Waitaha | University of Canterbury

A group comforts a woman, sitting with her head bowed

Research shouldn’t cause trauma – let’s find a better way

How can we conduct research and share results without affecting the well-being of those around us? Eileen Harkess-Murphy advocates for a trauma-informed approach

Eileen Harkess-Murphy

University of the West of Scotland

Man being bombarded with requests for an interview

How can universities make their case to a new government?

Three key considerations to convincingly showcase the value of universities to a new government inundated by competing priorities

Hamir Patel

Russell Group

Regional place-makers: how to demonstrate the economic and societal value of higher education

Higher education institutions should build a strong regional presence, addressing local issues, then find innovative ways to demonstrate their impact to the public and policymakers, writes Anthony McClaran

Anthony McClaran

St Mary’s University Twickenham , GuildHE

The making of: turning a research project into a documentary

To get your research findings into as many hands as possible, consider filming a documentary. James Layton, Paul Tucker and Bettina Talbot offer their advice

James Layton, Paul Tucker, Bettina Talbot

University of the West of Scotland

Creating inclusive spaces for inclusive events

Inclusivity efforts must go beyond physical accessibility to include how events are advertised and who is consulted and invited to speak, write Meredith Wilkinson and Leanne de Main. Here they offer eight practical ways to make shared spaces welcoming for all

Meredith Wilkinson, Leanne de Main

De Montfort University

A woman waves to others over a video call

Master the art of online and in-person interviewing

Interviewing experts is a key part of scientific research, so it’s important to hone your skills. Mahra Haitham Al Hosani and Mariam Shadan provide eight tips – and three things to avoid

Mahra Haitham Al Hosani, Mariam Shadan

Dubai Medical University

THE podcast: what does the UK election mean for higher education?

Does the UK general election offer a ray of hope for the beleaguered university sector? Two higher education policy experts give their take on what university leaders can do to make a case for the sector and how a new parliament might tackle hot topics such as international students and research funding

Nick Hillman, Diana Beech

Higher Education Policy Institute, London Higher

Fulfilling a mission and serving Indigenous students

Universities can do much to support Indigenous students, strengthening the institution’s community, increasing visibility and highlighting the needs of Native Nations students and faculty through deliberate action, writes Melissa Faircloth

Melissa Faircloth

Virginia Tech

Change in higher education is hard, but not impossible

Transformational change requires something closer to the culture of a start-up, which pilots and tests new ideas, takes risks and prizes creative disruption, writes Brian Rosenberg

Brian Rosenberg

Macalester College

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