Outreach and communication

How universities can use civic engagement and collaboration to impact their local communities as well as communicating and sharing knowledge with the public

Podcast discussing building resilience and protecting well-being among university staff and students

THE podcast: how the university library is an agent of change

Often overlooked, university libraries are critical to the teaching and research missions of institutions. They also play a key role in digital innovation and community outreach. Two librarians tell us more about how they see their work as agents of change

Masud Khokhar, Toni Carter

University of Leeds, Athens State University

A group of international students chatting together on campus

Digital marketing as a route to reaching international students

Advice for university marcomms teams on shaping digital marketing efforts to reach and appeal to international students

Claire Roper-Browning

Heriot-Watt University Dubai

The three key building blocks for a successful knowledge transfer partnership

KTPs offer huge benefits to all involved – as long as you have the right partner, the right project and the right graduate, explains Ruth Greenhalgh

Ruth Greenhalgh

Arden University

How universities can help rebuild trust in science

The crisis of confidence in science has deep origins. The answer to regaining traction is compelling stories and the skills to tell them beyond the academy, writes Bartłomiej Knosala

Bartłomiej Knosala

Silesian University of Technology

Young girl school pupil looking through a microscope

How can universities get more school pupils enthusiastic about science?

Outreach in local schools and colleges is one way universities can work towards widening participation in higher education. Carl Harrington shares the lessons from a project designed to get more pupils interested in studying science

Carl Harrington

The University of East Anglia

How to convey the benefits of higher education to government and policymakers

From identifying the decision-makers to presenting clear evidence, Jamie Gilbert Mikell shares tips for communicating the value of higher education to government and policymakers in the US

Jamie Gilbert Mikell

Athens State University

Woman holding light bulb with symbols of academic fields surrounding it

A campaign to communicate the impact of university research

With public perception of US higher education in decline, universities urgently need to send an engaging, integrated message about how their work benefits society, writes Paul M. Rand. Here’s how his institution is doing it

Paul M. Rand

The University of Chicago

A phone showing key social icons with notifications

Making the most of social media: practical tips for academics

A guide for academics to using social media as a powerful tool to share and amplify their work and build professional networks, by David Riley

David Riley

The University of the West Indies

Connected wooden markers on a blue background

Questions to foster open and engaging research communication

Each stage of a research project comes with questions about what information to share and with whom. Richard Holliman offers practical advice on how to make your research communication more transparent and engaging

Richard Holliman

The Open University

The image of a community walking group relates to community-based research

The secret to ‘levelling up’ is in cross-sector, community-based research

New research shows the achievements of non-academic partnerships and gives insights into what funding and delivery models can help them flourish

Katy Shaw

Northumbria University

Networking with other academics is key to building lasting relationships

How to succeed at policy engagement, part three: building relationships

In the third and final part of her series on policy engagement, Jo Clift looks at how to create positive and lasting relationships across your policy network

Jo Clift

Jo Clift Consulting

Podcast discussing building resilience and protecting well-being among university staff and students

THE podcast: an interview with Nicholas Dirks, president and CEO of the New York Academy of Sciences

The former chancellor of the University of California, Berkeley and current president and CEO of the New York Academy of Sciences makes the case for more humanities studies and argues that science shouldn't be leveraged in geopolitics

Nicholas Dirks

Campus

A methodology to trigger social entrepreneurship ideas in your class

José Carlos Vázquez Parra shares five steps for triggering social entrepreneurship and thus encouraging students to become agents of change, whatever their discipline

José Carlos Vázquez Parra

Monterrey Institute of Technology

Primary school children with raised hands

Raising aspirations: lessons in running a young scholars programme

Widening access to higher education for children from disadvantaged backgrounds is a priority for UK universities. Here, Valsa Koshy outlines lessons from a successful programme for primary school pupils

Valsa Koshy

Brunel University London

Actions to help your university stand out in a crowd

With competition for students fiercer than ever in the higher education sector, Ayten Ordu outlines some of the ways universities can achieve higher visibility

Ayten Ordu

Near East University

How to write more compelling awards entries

How to write better awards entries

From conducting in-depth interviews to telling the whole story, Sam Russell provides top tips for crafting a compelling narrative that will appeal to awards panels

Sam Russell

Arden University

Cubes showing different social media icons

Steps to building a winning online presence for your university

The majority of students now research universities online, so this is a vital component of marketing. David Riley lays out the foundations of building a strong online presence

David Riley

The University of the West Indies

Film slate for a television documentary written by an academic

Don’t touch that dial: how to pitch and write for broadcast

Don’t be afraid to rework your scholarship for a mass audience. Find the narrative in your research and build relationships with commissioning editors, says Matthew Flinders

Matthew Flinders

University of Sheffield

Don’t forget online learning in your university marketing

University marketing often focuses on the campus experience, so what should institutions do to make prospective students aware of their online course offering?

Ari Badlishah

The University of Edinburgh

A team of colleagues brainstorming ideas

How to run a marketing campaign in a devolved university

Advice on co-ordinating a university-wide marketing campaign in a large, devolved organisation

Heather MacBain

The University of Edinburgh

Mapping the policy landscape as an academic

How to succeed at policy engagement, part two: mapping the landscape

In the second part of her series on policy engagement, Jo Clift advises how to build a picture of the policy landscape in your area of interest and establish who to engage with

Jo Clift

Jo Clift Consulting

University brand communities: building reputation among different audiences

Universities are complex organisations with multiple audiences and stakeholders. How can fostering a strong brand community help their reputations to stand out from others?

Sotiris T. Lalaounis, William S. Harvey , Corinna Booth

The University of Bristol

So you want to host an international online conference?

How hard can it be to stage an online conference? Don’t you just book a whole bunch of Zooms and send out invites? Well, yes and no. Here are five key takeaways from our experience as rookies to conference organisation

John Weldon, Loretta Konjarski, Bert Oraison

Victoria University

University Challenge quiz show helps degree courses

Your starter for 10: how can a TV quiz format help courses avoid extinction?

With some courses struggling to recruit, John Warren explains how a University Challenge-style quiz can breathe new life into ailing degrees and empower the student voice

John Warren

Independent academic

Elevator pitch and policy engagement with your research

How to succeed at policy engagement, part one: define your purpose

In the first of her series on policy engagement, Jo Clift provides guidance on the importance of knowing what you’re trying to achieve in order to succeed

Jo Clift

Jo Clift Consulting

Defining impact: a shift in thinking, acting and being

What is impact? And, more importantly, how do universities foster and measure it? Here is a plan to raise impact awareness, literacy and readiness

Igor Campillo, Glória Nunes, Iñigo Puertas

Enlight European University, Euskampus Fundazioa

University student teaching secondary school students

How to embed service to society within the educational experience

Helen Coulshed and Jeanne Wilson discuss their experience creating an interdisciplinary “service” module to challenge gender inequalities in local schools

Helen Coulshed , Jeanne Wilson

King’s College London

Collaboration and partnership should be front and centre for university libraries

Seven strategies to turn academic libraries into social organisations

For libraries to secure their future on higher education campuses, they must embrace a model that prioritises partnerships and collaboration, says Sheila Corrall

Sheila Corrall

University of Pittsburgh

Man speaking jargon to confused man and woman

Being elitist about sci-comms damages science

Scientists, if you communicate only with people at your own level of expertise, how will you recruit the best and brightest, engage the public and change the world? Kylie Ahern takes ‘dumbing down’ to task

Kylie Ahern

STEM Matters

Illustration of man at laptop surrounded by graphic elements

Creating an impactful visual abstract with no design experience

The basic principles of design offer guidelines for creating a scientific visual abstract. This guide will take you from blank space to eye-catching, easy-to-understand graphics

Lipsa Panda

Elsevier

Files with tabs relating to intellectual property, law and copyright

How to add value to research and manage intellectual property

Ensuring new knowledge has social, environmental or economic impact is an essential element of research – and of universities’ purpose. Here, Christophe Haunold explains the four steps to consider

Christophe Haunold

University of Luxembourg

Work like a scientist, don’t sound like one

A pitch or presentation is not a full paper – and squeezing in too much detail will only alienate your audience. Here are four tips to make your research easy to understand in any context

Philipp Gramlich

NaturalScience.Careers

Outreach campaigns can help signpost students to university wellbeing services

How to run an effective student well-being campaign

From reaching out to the local community to making it interactive, Christina Chant offers seven tips for effectively promoting your university’s well-being services

Christina Chant

Edinburgh Napier University

An image of Westminster across the River Thames

Five things I learned from my trip to Parliament as an early career researcher

After getting a chance to present her PhD and postdoctoral research to politicians in Westminster, Lucy Eddy shares her five key takeaways

Lucy Eddy

University of Bradford

Business school diversity requires disruption

Business school recruitment: disrupt to diversify

A genuine commitment to championing greater equity, diversity and inclusion in business education demands a paradigm shift, says Arnold Longboy

Arnold Longboy

London Business School

Image representing different elements of teaching and learning

How to build quantitative evidence of your teaching expertise

Teaching impact can be difficult to measure but by sharing insight, resources and teaching materials online, you can start to build quantitative evidence of your expertise as Philip Leftwich explains

Philip Leftwich

The University of East Anglia

Amplify the authentic student voice in university marketing

Any university can claim to be the best, but in the end, people will believe the students who study there. Here are tips on collaborating with students to create marketing content that amplifies their authentic voice

Ari Badlishah

The University of Edinburgh

A DIY guide to protecting academic freedom

A guide to help faculty manage and respond to threats to their academic freedom, from understanding the source of the challenges to finding allies and resources that can assist

Pedro García-Caro, Katy Krieger, Joe Lowndes, Gabe Paquette

University of Oregon

Insight on parliamentary inquiries and lobbying

Parliamentary inquiries and lobbying explained

Martin Smith offers an overview of parliamentary inquiries and lobbying for academics, looking at who is involved, how effective it can be and what results it can offer beyond direct policy change

Martin Smith

Goldsmiths, University of London, Universities Policy Engagement Network (UPEN)

University career services can leverage social media

Social mobility via social media: opportunities for career services

Four practical suggestions for how university career services can make greater use of social media to support social mobility among their students

William E. Donald, Kaz Scattergood

University of Southampton, Ronin Institute, University of Liverpool

Students enjoying an informal get together over coffee

The power of events to build belonging among students

XJTLU’s new Entrepreneur College had to work fast to build a sense of belonging among its first student cohorts, and one way it did this was by hosting a series of events. Xiaotong Lu shares the strategies adopted

Xiaotong Lu

Xi’an Jiaotong-Liverpool University

It’s crucial for universities to bridge the ‘town and gown’ divide

James Derounian considers how universities act as good neighbours to their host communities and recommends a simple exercise to break free of the ivory towers

James Derounian

University of Bolton

Image of a young woman working with school children

Community-engaged learning: a pedagogic approach to civic outreach

A guide to developing community-engaged learning projects that benefit the student participants and the communities they work within, by Sonia Kumar

Sonia Kumar

University of Leeds

My experience of speaking in front of a select committee

Nicola Searle shares lessons for academics on speaking in front of a parliamentary select committee, to provide insight on topics linked to your research

Nicola Searle

Goldsmiths, University of London, Universities Policy Engagement Network (UPEN)

Green gap years can be beneficial for students transitioning to university

Offering students a green gap year has multiple rewards

James Derounian makes the case for a gap year in which school-leavers can engage with university while tackling climate change and helping with community development

James Derounian

University of Bolton

Decolonising learning through access to primary sources

Mathematicians have always looked at old problems in new ways. A database of original sources will give university-level mathematics students a global, historical view of their subject

June Barrow-Green , Brigitte Stenhouse

The Open University

Writing and presenting reports for government: five dos and five don’ts

A guide for academics on the dos and don’ts of writing and presenting research reports designed to inform policymakers

Naresh Pandit

The University of East Anglia, Universities Policy Engagement Network (UPEN)

Five steps for engaging policymakers with research

Five steps for engaging policymakers with research

Five pointers to help researchers get policymakers interested in their work, based on a guide co-created by government and academics from the University of Leeds

Ben Walmsley

University of Leeds, Universities Policy Engagement Network (UPEN)

Being a public scientist is not an easy choice

When scholars know their data well and can see their findings being ignored, they should be comfortable enough to speak out. Here, Paul McGreevy offers advice to those contemplating putting their heads above the parapet

Paul McGreevy

University of New England

Creating innovative social media content

Lessons learned in creating and using innovative social media strategies

If we aspire to enabling better educational decision-making, marketers first have to understand how, when and where prospects make those decisions

Simon Pride

Arts University Bournemouth

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